Over the past several days, I’ve been giving feedback to my colleagues through the Impact Learning platform—and in the process, I’ve come face-to-face with some uncomfortable truths.
The first? I didn’t know some of my colleagues well enough to answer certain questions meaningfully. When asked to assess a colleague’s ability to manage stress or model habits of effectiveness, I struggled. But when prompted to describe a teammate in three to seven words, I felt more confident. This contrast got me thinking: how can we make the act of giving and receiving feedback more routine—something that’s woven into our daily interactions, rather than reserved for formal reviews?
Redefining Feedback
For this reflection, I define feedback as the regular practice of sharing observations about an individual’s performance—especially in relation to making and keeping high-quality commitments that affect team results. At its best, feedback happens in structured conversations that focus on three key areas:
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Work (Performance): How are we delivering on our commitments?
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Voice (Growth): How are individuals developing?
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Clearing the Path (Removing Constraints): What’s getting in the way?
Effective feedback is about observed behavior, delivered with honesty and care, followed up with intention. It’s a balancing act between challenge and support—and when done well, it leads to growth for both the giver and the receiver.
Learning from the Experts
In their book Tell Me So I Can Hear You, educators Eleanor Drago-Severson and Jessica Blum-DeStefano explore common challenges in giving feedback, including:
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The universal need for effective feedback
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The skills and knowledge of the feedback giver
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The complexities of working within a “culture of nice”
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The importance of understanding the feedback receiver
Although their context is U.S. school systems, I found their insights surprisingly relevant to my own work in Uganda—especially this past week.
Take, for example, their first point: the need for effective feedback. They argue that the impact of frequent, well-constructed feedback far outweighs the effort put into formal reports and performance reviews. In my experience, feedback often comes long after the moment has passed, making it harder for both the giver and receiver to connect it to real behavior. By the time we give it, its value has diminished.
The Role of the Feedback Giver
Drago-Severson and Blum-DeStefano also stress that who delivers the feedback matters immensely. The identity, credibility, and consistency of the feedback giver shape how their message is received. I’ve come to realize that when feedback is part of weekly check-ins—where we also coach, celebrate wins, and remove barriers—it’s more likely to be trusted and acted upon.
And we’ve seen this reflected in our own workplace. In our annual Gallup Employee Engagement survey, employees have said that regular, meaningful feedback is essential to staying motivated and engaged.
When Nice Isn’t Enough
Then there’s the reality of the “culture of nice.” I remember a colleague telling me I was “too soft” on poor performance. One ExCo member even said to me: “That American nice doesn’t work here. You have to stomp on people to get results,” stomping his foot to emphasize the point.
Now, I don’t believe in stomping on people—but the comment stuck with me. Being “nice” shouldn’t mean avoiding difficult conversations. We can’t label performance as “satisfactory” when our results tell a different story. I’ve since realized that I lacked the courage to have regular, hard conversations—especially with team members who’ve been with us a long time.
The research backs this up. Drago-Severson and Blum-DeStefano cite a study where executives said the biggest challenge to effective performance management was managers lacking the courage to have difficult discussions.
Feedback is a Skill—for Both Giver and Receiver
One of the most powerful takeaways from Tell Me So I Can Hear You is this: receiving feedback is a developmental capacity. It’s something we can learn. Adults interpret feedback based on their current stage of development, their mindset, and their experiences. This means we need to be thoughtful not just about what we say—but how and when we say it.
We all have our own "toolkits" for interpreting language and actions. Recognizing this is key to building a culture where feedback is seen as a gift, not a threat.
The Path Forward
I’ve been fortunate to work with leaders who made feedback a cornerstone of their leadership style. They gave it regularly, honestly, and in a way that built trust. Inspired by them—and my own journey—I’m committing to getting better at planning, delivering, and following up on feedback.
Because here’s what I believe: consistent, behavior-focused feedback that connects to our shared goals is the foundation of a high-trust culture. And when trust is high, performance and growth follow.